CHERYL SIGNS L’OREAL DEAL

L’Oréal has signed a global advertising deal with the Girls Aloud singer and X Factor judge Cheryl Cole that will initially see her front the launch of a range of beauty products targeting UK women.

Cole, who has been signed on an initial one-year deal, is the first British woman to be signed by L’Oreal Paris since a young Kate Moss in 1998.

“I have always loved the brand and have always wanted to say the iconic phrase ‘because you’re worth it’ so to be given that opportunity is absolutely amazing,” said Cole. “Every woman has the right to feel beautiful and L’Oréal Paris makes that aspiration achievable”.

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This entry was posted on August 27, 2009 at 1:46 pm and is filed under Endorsement Deals . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.